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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Journey Design, Activation and Analytics | 15% | - Customer journey design - Campaign activation and delivery - Reporting, analytics and optimization |
| Data Integration and Management | 25% | - Integration with Salesforce and Marketing Cloud - Data sources and identity resolution - Sitemap configuration |
| Audience Segmentation and Personalization | 20% | - Content creation and personalization rules - Rule-based and Einstein-powered decisioning - Audience builder and segmentation logic |
| Setup and Administration | 20% | - Compliance and data governance - Account and workspace configuration - User roles and permissions |
| Interaction Studio Fundamentals | 20% | - Core capabilities and use cases - Platform navigation and interface - Solution overview and architecture |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. The sitemap provides the functionality that enables IS to identify which three items?
A) Page types
B) Templates
C) campaign
D) content zones
E) attributes
2. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
A) Ingredients
B) Variation
C) Exclusion
D) Booster
3. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Email campaign
B) Server-side campaign
C) Mobile campaign
D) Web campaign
4. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A) Transaction ETL
B) ProductETL
C) Manual segment ETL
D) External email campaign events ETL
5. A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
A) IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
B) IS users third party software to match anonymous and knows identifies
C) IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D) IS uses probability matching to determine if two or more profiles represent for user identity
Solutions:
| Question # 1 Answer: A,D,E | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: B |
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