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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing and Campaign Management | - Campaign setup and execution - Designing and sending marketing emails |
| Topic 2: Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Topic 3: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Topic 4: Segmentation and List Management | - Creating and managing marketing lists - Audience segmentation strategies |
| Topic 5: Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You create a template to simplify the email marketing process. The template includes a From field to indicate the email message sender.
What does the From field display?
A) It displays a name you manually select from a list of Microsoft Dynamics Marketing contacts.
B) It automatically displays the name of the person who created the template.
C) It displays a name you manually select from a list of Active Directory users.
D) It automatically displays a generic name assigned to all marketing email messages.
2. Your company gains new customers several times a week. You must perform 18 specific tasks in Microsoft Dynamics Marketing for each new customer.
Which feature can you use to quickly generate the tasks for a new customer?
A) Job Request Template
B) Job Template
C) Marketing Plan
D) Quick Campaign
3. Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?
A) task
B) Scheduler activity
C) post
D) social media activity
4. Which action posts an expense to the associated general ledger account in Microsoft Dynamics Marketing?
A) printing a check
B) submitting an expense
C) submitting a purchase order
D) submitting an estimate
5. You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?
A) When a lead is saved after the Assigned To value has been cleared.
B) When any of the fields used in a lead assignment rule are updated.
C) When a lead that has an empty Assigned To field is created.
D) Every time a lead is created.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A |
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