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Pegasystems PEGACPDC26V1 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Business agility for 1:1 customer engagement | - Building your business operations team - Change management process - Implementing business changes in revision management - Change request types - Agility in a customer engagement project - Life cycle of a change request - Launching a new offer on web - Updating existing actions |
| Topic 2: Engagement policies | - Define customer engagement policies - Create an engagement strategy |
| Topic 3: Contact policy and volume constraints | - Avoid overexposure of actions - Avoid overexposure of actions on outbound - Limit action volume on outbound |
| Topic 4: Actions and treatments | - Present a single offer on the web - Define an action for outbound - Define and manage customer actions |
| Topic 5: Decision strategies | - Create eligibility rules using customer risk segments - Create and understand decision strategies - Create engagement strategies using customer credit score |
| Topic 6: Channels | - Create a real-time container - Send offer emails - Real-time containers - Share action details with third-party distributors |
| Topic 7: Next-Best-Action concepts | - Optimize the next-best-action strategy - One-to-one customer engagement - Optimize the customer value in the contact center - Essentials of always-on outbound - Define the starting population |
| Topic 8: AI and Arbitration | - Prioritize actions with business levers - Action prioritization with AI - Action arbitration |

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